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Based in Cape Town, South AfricaWorking remotely with UK, EU & US teams

The answer is already sitting in your numbers. I find it and tell you what to do next.

I'm Mavis — a freelance data & financial analyst. Businesses, finance teams, institutions and individual professionals send me the numbers they can't read; I send back a clear picture of what's working, what's costing money, and what to do about it first. Plain English, no jargon. Excel, Power BI, SQL and Python do the work in the background — you only ever see the decision.

✓Replies within 24 hours✓Fixed price, agreed upfront✓Cape Town · working worldwide
Available now for freelance projects & remote roles
Mavis Masikati, data and financial analyst
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Power BIDashboards that update themselves
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Profit leak foundin a business growing 47% a year
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48-hourfirst insights turnaround
Who I am

An analyst who speaks business, not jargon.

I trained through ALX Africa's Data Science programme and a professional data analytics certificate, then went straight into applied work as a Data Science & Analytics intern — every task a real company question answered with a real dataset.

I'm now studying towards the ACCA (Chartered Certified Accountant) qualification, which is deliberate: it means I read your numbers the way your accountant and your auditor read them, not just the way a data tool does. Analytics on one side, accounting discipline on the other.

Every project ends the same way — a plain-English page that says here's what's happening, here's why, here's what I'd do about it. No chart dump, no jargon, no homework left for you.

View my services →

Background

  • In progress

    ACCA — Chartered Certified Accountancy studies

    Financial reporting, audit and assurance — the accounting side of the numbers, alongside the analytics.

  • 2026 · Present

    Freelance Data & Financial Analyst

    Dashboards, sales & profitability analysis and reporting clean-ups for small and medium businesses — remote, worldwide.

  • 2026

    Data Science & Analytics Intern — Future Interns

    Sales performance, RFM segmentation and conversion-funnel projects delivered as dashboards with written recommendations.

  • 2025 · 2026

    Professional Certificate, Data Analytics

    Data modelling, warehousing and database administration.

  • 2024 · 2025

    Data Science Certification — ALX Africa

    Python, SQL and statistics applied to African business datasets.

Toolkit

Excel & financial modellingAdvanced
Power BI & DAXAdvanced
SQLStrong
Python (pandas)Strong
What I fix

Data rich, answer poor? That's the problem I solve.

You have invoices, till slips, a bank feed and three versions of the same spreadsheet — but no straight answer to simple questions.

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Reports that arrive too late

By the time the numbers are compiled by hand, the month is gone and the decision was already made on instinct.

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Profit hiding inside revenue

Strong top-line sales often carry loss-making lines underneath. Nobody sees it until year-end.

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Books that won't survive an audit

Totals typed over formulas, duplicate codes, subtotals inside the data. Clean structure saves you money.

See how I work → Browse the projects

Send me one spreadsheet. I'll show you three things you're missing.

A free 30-minute data review — sales, stock or expenses. No cost, no obligation, no sales pitch. Just what your numbers are already telling you.

Book the free review
Services

Four ways I put money back on your bottom line.

Each one is a fixed-price project with a defined deliverable and a date. You know the price and the outcome before I start.

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Sales & Profit Analysis

Where the money comes from — and where it stops

Product, category, channel and region performance with margin attached to every line — so you can see which best-seller is quietly costing you money and which slow-mover is carrying your profit.

You getInteractive dashboard + a ranked list of what to reprice, push or drop
  • Profit by product, category & region
  • Seasonality and trend view
  • Loss-making lines flagged
Typical: 5–7 daysGet a quote →
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Financial Reporting & Dashboards

A monthly pack that builds itself

Revenue, gross margin, expenses, cash position and budget-versus-actual — modelled once, refreshed on demand. The reporting a board, a bank or a buyer will accept without arguing.

You getA reusable data model + automated report pack + team training
  • P&L and cash view in one screen
  • Budget vs actual with variances
  • No more manual month-end
Typical: 1–2 weeksGet a quote →
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Customer & Retention Analytics

Keep the customers who are worth keeping

Not every customer is worth the same. RFM segmentation, churn risk, lifetime value and basket analysis tell you who to protect, who to win back, and what to sell them next.

You getA segmented customer list + churn early-warning list + campaign targets
  • Your top 20% identified by name
  • At-risk customers before they go
  • Products that sell together
Typical: 5–7 daysGet a quote →
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Data Clean-up & Audit Readiness

Numbers you can defend

Before analysis comes trustworthy data. I restructure the workbooks businesses grow into — hardcoded totals, duplicate codes, buried subtotals — into clean, auditable form, and put controls in so it stays that way.

You getA cleaned, documented dataset + controls + a shorter, cheaper audit
  • Errors and duplicates removed
  • Documented structure your auditor accepts
  • Templates your team can maintain
Typical: 3–5 daysGet a quote →
How it works

Three steps. No surprises.

1

Free 30-minute review

Send one file. I tell you what your data can and can't answer today — and whether you even need me.

2

Scope & fixed quote

A short written proposal: the question, the deliverable, the timeline, the price. You approve before anything starts.

3

Build & hand over

Cleaning, modelling, dashboard, findings — plus a walkthrough so your team owns it after I leave.

Not sure which one you need?

Most clients start with the free review and we decide together. Bring your messiest spreadsheet — I've seen worse.

Book a free data review
Projects

Real datasets. Real questions. Published in full.

Every project below is public — code, dashboards and documentation on GitHub. Click through and check the work yourself.

See the full GitHub profile Start a project with me
Blog

Notes on numbers — written for business owners.

Short, practical pieces. Read one and you should be able to do something with it the same week.

Contact

Let's look at your numbers together.

Tell me a little about the business and what you're trying to find out. I reply to every message within one working day.

WhatsApp me