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Based in Cape Town, South AfricaWorking remotely with clients in South Africa, across Africa and internationally

Make better business decisions with a clearer view of your numbers. Turn data into practical insight.

I'm Mavis Masikati, a Cape Town-based data and financial analyst. I help businesses organise and understand their financial and operational data so they can assess performance, identify patterns, monitor costs and make more informed decisions. My work brings together financial analysis, data preparation and reporting using Excel, Power BI, SQL and Python — with findings explained in clear, practical language.

✓Replies within 24 hours✓Fixed price, agreed upfront✓Cape Town · working worldwide
Available now for freelance projects & remote roles
Mavis Masikati, data and financial analyst
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Power BIDashboards that update themselves
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Profitability insightunderstand what drives your margins
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Clear next stepsfindings linked to practical action
Who I am

Financial understanding and data analysis, brought together.

My training includes ALX Africa's Data Science programme and a professional data analytics certificate. I have also applied these skills during a Data Science & Analytics internship, working on practical business questions involving sales performance, customer segmentation and conversion analysis.

Alongside data analytics, I am studying towards the ACCA qualification to strengthen my understanding of financial reporting, accounting principles and business performance. This combination helps me look beyond charts and consider what the figures mean in a financial and operational context.

The aim is not simply to produce another spreadsheet or dashboard. It is to make the information useful: explain what the data shows, where attention may be needed, and which questions a business should investigate next. Deliverables are designed to be understandable and practical for the people using them.

View my services →

Background

  • In progress

    ACCA — Chartered Certified Accountancy studies

    Financial reporting, audit and assurance — the accounting side of the numbers, alongside the analytics.

  • 2026 · Present

    Freelance Data & Financial Analyst

    Dashboards, sales & profitability analysis and reporting clean-ups for small and medium businesses — remote, worldwide.

  • 2026

    Data Science & Analytics Intern — Future Interns

    Sales performance, RFM segmentation and conversion-funnel projects delivered as dashboards with written recommendations.

  • 2025 · 2026

    Professional Certificate, Data Analytics

    Data modelling, warehousing and database administration.

  • 2024 · 2025

    Data Science Certification — ALX Africa

    Python, SQL and statistics applied to African business datasets.

Toolkit

Excel & financial modellingAdvanced
Power BI & DAXAdvanced
SQLStrong
Python (pandas)Strong
What I fix

When business data is available but the answers are not.

Many organisations collect sales, expense, customer and stock information across different systems and spreadsheets. Bringing that information together can make it easier to understand performance and spot issues that deserve attention.

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Reporting takes too much manual work

When reports depend on repeated copying and manual calculations, they take time to prepare and are harder to refresh consistently.

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Sales do not tell the whole story

Revenue alone does not show margins, product costs, customer patterns or which parts of the business contribute most to performance.

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Inconsistent or difficult-to-use data

Duplicate records, inconsistent categories and unclear spreadsheet structures can undermine analysis and make reporting less reliable.

See how I work → Browse the projects

Start with a conversation about the information you already have.

Use a free 30-minute introductory review to discuss your business question, the data available and whether an analysis or reporting project would be useful. There is no obligation to proceed.

Book the free review
Services

Turning business data into better decisions.

At Mavis Masikati Consulting, I help small businesses turn everyday financial and operational records into information they can use. From sales and expense reporting to cash flow visibility, stock performance and business dashboards, the focus is on making the numbers clearer, more organised and more useful for day-to-day decisions.

My aim is to make financial reporting and data analytics accessible, understandable and practical for small businesses — with solutions shaped around the records you have, the questions you need answered and the way your business operates.

Make your business numbers work for you.

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Financial Reporting & Analysis

Understand performance, costs and cash flow

Get a clearer picture of how money moves through your business. I organise and analyse financial records to help you monitor income, expenses, cash flow and overall performance. Reports can highlight changes over time, compare actual results with budgets and bring important financial measures into one consistent view.

What this helps you understandWhere income is coming from, what is driving expenses, how performance is changing and where further attention may be needed.
  • Income, expense and cash flow reporting
  • Monthly and year-on-year performance analysis
  • Budget-versus-actual comparisons and variance analysis
  • Clear management reports and financial summaries
One-off or ongoing supportDiscuss your needs →
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Inventory & Stock Analysis

Know what is moving, what is sitting and what needs attention

Stock affects both cash flow and the ability to meet customer demand. I analyse inventory records and stock movement to help businesses understand purchasing patterns, identify slow-moving and fast-moving items, monitor stock levels and investigate differences between recorded and expected quantities.

What this helps you understandWhich items move quickly, which may be tying up working capital and where stock records or replenishment decisions need review.
  • Stock movement and inventory trend analysis
  • Fast-moving, slow-moving and non-moving stock identification
  • Stock-level monitoring and reorder insights
  • Inventory reconciliation and variance reporting support
One-off or recurring analysisDiscuss your needs →
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Product Profitability Analysis

Look beyond sales to understand product contribution

A product can sell well without contributing as much profit as expected. I bring together available sales, pricing and cost information to assess product-level performance, compare margins and identify products or categories that may require a closer look. The analysis can support pricing, purchasing, promotion and product-range decisions.

What this helps you understandWhich products contribute most to gross profit, where margins are under pressure and how pricing or costs affect product performance.
  • Sales value and gross profit by product or category
  • Gross margin and product contribution comparisons
  • Low-margin and loss-making items flagged for review
  • Pricing, discount and product-mix insights
Based on available cost and sales dataDiscuss your needs →
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Business Intelligence Dashboards

Bring key business information into one view

When information is spread across spreadsheets and reports, it can be difficult to see the full picture. I develop interactive dashboards that organise relevant business measures into clear visual reports. Dashboards can be designed around the questions owners and managers need to monitor, with filters and views that make it easier to explore performance.

What this helps you understandHow the business is performing across selected financial and operational measures, without having to rebuild reports manually each time.
  • Management dashboards in Power BI or Excel
  • Sales, expenses, cash flow and stock performance views
  • KPI tracking, trends and comparisons
  • Data preparation and refresh guidance for ongoing use
Designed around your reporting needsDiscuss your needs →
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Accounts Receivable & Payable Analysis

Improve visibility over money owed and money due

Unpaid customer invoices and upcoming supplier payments affect the cash available to run a business. I analyse receivables and payables records to help you understand outstanding balances, how long invoices have remained unpaid, upcoming payment obligations and changes in working-capital patterns. This is analytical reporting support, not debt collection or bookkeeping.

What this helps you understandWho owes the business, which balances are overdue, what payments are approaching and where follow-up may be required.
  • Accounts receivable and payable summaries
  • Invoice ageing analysis and overdue balance reports
  • Customer and supplier balance reviews
  • Payment-pattern and working-capital insights
Periodic or one-off reviewDiscuss your needs →
How it works

A clear process, from business question to useful report.

The work is scoped around your objectives, the quality of your available records and the level of reporting your business needs.

1

Discuss the business need

We start with the question you want answered, the decisions you need to make and the records or systems you currently use.

2

Agree the scope and deliverables

You receive a clear outline of the work, information required, deliverables, timeline and fee before the project begins.

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Analyse, report and explain

I prepare the analysis or dashboard, explain the findings and walk you through how to use the outputs in your business.

Not sure which service fits your business?

Tell me what you are trying to understand or improve. We can review the information you have and identify a practical starting point.

Enquire about a service
Projects

Real datasets. Real questions. Published in full.

Every project below is public — code, dashboards and documentation on GitHub. Click through and check the work yourself.

See the full GitHub profile Start a project with me
Blog

Notes on numbers — written for business owners.

Short, practical pieces. Read one and you should be able to do something with it the same week.

Contact

Let's look at your numbers together.

Tell me a little about the business and what you're trying to find out. I reply to every message within one working day.

WhatsApp me